The WestEnd Celebration is an annual, late-summer festival in Sand City. While they celebration committee had a local artist develop the look and feel of the site, they needed someone to take that design and bring it "to life" online.

Whether it's something haphazardly drawn on a napkin, or the other extreme - mapped out in fine detail on Photoshop - it's always helpful to have the site in draft form before building. Site development begins with this 'architect's plan', what I like to simply call a storyboard, then progresses to finalizing a template. These are just a few of the steps involved in the process.

This new site takes advantage of a rotating photo gallery on the front page that will work on all mobile devices. Many website developers still rely on Flash development for these types of animations, but Flash will not work on many devices. On others, Flash simply doesn't work well. Does your website use Flash? If so, it may be time to swap out those animations for something that works!

The WestEnd site is unique in that we've developed the site and just released it, but because the festival is in the early stages, there will be much monthly maintenance while sponsors, vendors, and musicians are added. Check it out at www.westendcelebration.com.

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There's so much junk on the 'net. Really. We're all bargain shoppers, so it's typical we're attracted to all the free stuff. I teach K-8 in Carmel when I'm not doing web design, and it's a common problem for them to see all the "free stuff" (usually in big bold letters and blinking on the page) - and promptly download it, only to find it's riddled with malware. And doesn't even do what it advertises. We do the same thing - find the free stuff and we're quickly disappointed.

Even free Wordpress themes fall in this category, or the seemingly attractive plugins. Well, we get what we pay for.

Google Analytics (www.analytics.google.com) is the rare exception here. They offer a comprehensive set of tools that highlight statistics for your site. Want to see who visited your product page? Want information on where people are visiting from? Like to find out what marketing is working for your site? Analytics can do that and more. Website managers can even share the data through automatic emails to teammates.

Do you know how your website is doing? You should. Ask your web designer to install this tool for free - or, contact us to do it for you, usually in a matter of a day or two, and even show you how to manage the account.
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